Cut Underperformers
Quickly spot the products draining your ad budget with low or negative true profit — and draft them in Shopify with one click.
Profit intelligence for Google Ads dropshippers
Know your true profit on every product
Lucreo is a profit analytics app for e-commerce merchants. It securely connects your Google Ads account and your Shopify store, matches products across both, and calculates true profit per product — revenue minus ad spend, cost of goods, shipping and payment fees.
Read-only except for two things you choose: removing a product from a Google Ads campaign, and setting a Shopify product to draft or archived. Never bids, budgets, campaign status, targeting or assets.
30 days free · Cancel anytime · Billed through Shopify
What Lucreo does
Lucreo is a profit analytics app for e-commerce merchants running Google Ads
Connects to your Google Ads account
Lucreo reads product-level performance data from Google Ads: spend, impressions, clicks and conversions. The only change it can make is removing a product you choose from a campaign, when you ask.
Connects to your Shopify store
Lucreo retrieves product, variant and order data from Shopify so revenue and cost of goods can be attributed to individual products.
Matches products between both systems
Products are matched by SKU and product ID across Google Ads and Shopify, then per-product profitability is computed for 7, 14, 30, 90 and 365-day windows — a full year of history on every plan, with period-over-period comparison.
Shows which products make or lose money
Revenue minus ad spend, cost of goods, shipping and payment fees — so you can decide where to spend and which products to cut.
Read-only except for two things you choose: removing a product from a Google Ads campaign, and setting a Shopify product to draft or archived. Never bids, budgets, campaign status, targeting or assets.
Why we request Google Ads access
Lucreo requests the Google Ads API scope https://www.googleapis.com/auth/adwords so it can read the reporting data for the Google Ads accounts you choose to connect. In plain language: we read your product-level ad spend and performance metrics. The only change we ever make is to a campaign's product filters, and only when you explicitly ask us to remove a product you have selected. We do not create, pause or delete campaigns, and we never change ad groups, budgets, bids, keywords, targeting or assets. We never use your Google Ads data for advertising or sell it to anyone.
Why Lucreo
Blended ROAS hides the products losing you money
Optimize Ad Spend
See exactly which products deserve more budget and which are burning it, with product-level profit insights across every campaign.
Track True Profitability
Real margin per product: revenue − ad spend − COGS − shipping − fees. Per SKU, per day, per store. No blended averages hiding the losses.
How it works
Connect → Match → Profit
- 01
Connect
Link your Google Ads account and Shopify store in a few clicks. Read-only except for two things you choose: removing a product from a Google Ads campaign, and setting a Shopify product to draft or archived. Never bids, budgets, campaign status, targeting or assets.
- 02
Match
Google Ads product IDs are matched to Shopify variant IDs and SKUs, so spend and revenue finally line up on the same product.
- 03
Profit
See true profit and margin per product every morning, so you know exactly where budget is earning and where it is leaking.
The dashboard
One screen, every product's real margin
True profit
$12,360
+18.4%
Ad spend
$16,740
−4.1%
Revenue
$41,280
+9.7%
POAS
1.74
+0.12
Product profitability
Last 7 days
| Product | Spend | Revenue | True profit | Margin |
|---|---|---|---|---|
| Aurora Posture Corrector | $2,140 | $6,820 | $2,665 | 39.1% |
| Nimbus Cordless Massager | $3,180 | $8,940 | $2,402 | 26.9% |
| Halo LED Vanity Mirror | $1,960 | $2,280 | −$948 | -41.6% |
| Terra Ceramic Pet Bowl | $740 | $2,410 | $888 | 36.8% |
| Volt Mini Air Compressor | $4,120 | $3,480 | −$2,734 | -78.6% |
Pricing
Pays for itself on one killed product
Starter and Pro include a 30-day free trial. Cancel anytime · Billed through Shopify.
A full year of history. No add-on fee.
Lucreo includes 365 days of product history and period-over-period comparison on every plan. Some tools charge a separate one-time fee per store to unlock historical data — we don't.
Starter
For the first winning store.
$29/mo
- 1 store
- 2 team seats
- 1 profit sync a day
- True profit per product
- Underperformer alerts
- 365 days of history included
MOST POPULAR
Pro
For operators scaling spend.
$59/mo
- 5 stores
- 5 team seats
- 2 profit syncs a day
- Campaign breakdown per product
- Saved views, bulk actions & weekly digest
- 365 days of history included
Scale
For agencies and portfolios.
$119/mo
- 10 stores
- Up to 5 syncs a day — 1 fixed, 4 on your schedule
- Everything in Pro
- Unlimited team seats
- Priority sync queue
- 365 days of history included
FAQ